Musical chairs, musical traps.
How should you market your music? How can we get more followers, engagement, and more traffic to our music? What are other people doing to get success in the music industry? If you google these questions you will probably be presented with a lot more traps than answers. It is these kinds of questions that can get you stuck in a loop. Perhaps it leads you to an offshore company that promises thousands of Instagram followers or another organization that promotes your YouTube video to thousands of REAL organic people that could become REAL organic super fans. You’re an easy target because you care so much about your music, you know it’s great, and this company is going to get it out to the masses because that’s what they do best. It’s the modern day greasy car salesman but in today’s world it’s easy to disguise with a decent looking website. Deep down, you know it’s just too good to be true but you need the momentum. I can tell you with absolute confidence, it is too good to be true. I’ve done promotions that wrangled thousands of “Organic” followers and viewers just to be in the exact same spot with less cash. All your doing is putting a coat of paint on a house with a shitty foundation. From the outside the house looks just fine, but it’s an illusion, and there is no strength to support any kind of growth or build. It’s just a matter of time when the whole thing crumbles or stays dormant.
So, what to do? First, make sure your music is right. Get it outside of your friends and family circle. Get honest feedback and work. I’m no expert in the music industry but at this point I feel I am an expert on the pitfalls, and things to avoid. When looking at investing in marketing your music, you should look from a place of how you might find 1 true fan, then build off that. Ask yourself, are you investing to build your ego or the appearance of success, or are you trying to find that 1 true fan? Let that guide your marketing decisions and try your best to check that ego of yours.
If you have more specific questions, dm us @aztrogrizz.
